Mark Schaefer Author of the content code and the one who proposed the term content shock

Content Shock: Myth or Reality?

Definition of content shock Mark Schaefer used the term content shock for the first time in his article titled why content marketing is not a sustainable strategy. Here’s how he defines the content shock: The argument behind the content shock concept Mark Schaefer’s argument about content shock is based on a few pillars including but not limited to the following statements: Content […]

Read more
definition of the content life cycle

Content Strategy and The Content Life Cycle

In the definition of the content strategy, I used the term content life cycle for the first time. If you be already familiar with the product life cycle concept, would not be hard to understand the concept of the content life cycle. However, as there are significant differences between the content as a product with other physical products, would be helpful […]

Read more
Definition of content optimization

Content Optimization

Definition of content optimization Content Optimization (CO) is a subset of SEO helping you to audit/edit your content and make it more appealing to search engines. Of course, the tools and technics used for content optimization depend on the content type. However, you can consider the following subcategories of the content optimization as the most important ones: Article optimization Image […]

Read more
Landing page experience guideline

Landing Page Experience: What is it? How to improve it?

Definition of Landing Page Experience (LPE) Landing page experience refers to the experience of the users when they land on a page after clicking a link in SERPs or Ads or social media posts. Part of this experience is cognitive (rational evaluation), and the other part will be inevitably affective (how they feel about the page). Guidelines for Improving Landing Page […]

Read more
What is a landing page - Reviewing best practices in landing page design

What is a landing page?

A landing page is a technical term in inbound marketing referring to the web pages of a website that are first touch-points of the visitors. Here you can find the most popular landing pages: Pages that are accessed directly by the returning users (the blog part of the website) Pages used in online advertising and promotion (e.g. emails, banners, social […]

Read more
Content marketing definition of content

Definition of digital content in content marketing

As Charles Bohannan says, content is the single most important and sought-after commodity on the web. But, what do we mean by the term content in the content marketing context? Although I have already attempted to provide a broad definition of content, would be more helpful if we make a more specific definition of content in content marketing. As here the term content often […]

Read more
content marketing defined

Definition of Content Marketing

Content marketing, like many other technical terms such as management, strategy, and marketing is an easy concept to grasp but a hard concept to define. I have my own definition in mind wherever I refer to the content marketing in this blog: In addition to the above definition, here you can find a few other popular definitions of the content […]

Read more
1 2 3