what is penny gap

Freemium business model and the penny gap

The freemium business model has always been an attractive model for many businesses especially digital startups. Everything seems simple and reasonable: You just offer something for free and build up a customer base and then offer them other features or other products based on a premium. Sure it can be a successful business model as we see many giants of […]

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5 critical questions to answer before developing your digital strategy

Many business executives say they have a digital strategy. But what do they mean by that? The digital strategy is one of the buzzwords in today’s technicalĀ conversations. However, still there’s not a real consensus on the meaning of the term. The terms digital strategy and IT strategy are used interchangeably by most of the technicians. However, as Mark McDonald emphasizes […]

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