Content marketing definition of content

Definition of digital content in content marketing

As Charles Bohannan says, content is the single most important and sought-after commodity on the web. But, what do we mean by the term content in the content marketing context? Although I have already attempted to provide a broad definition of content, would be more helpful if we make a more specific definition of content in content marketing. As here the term content often […]

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John Perry Barlow, Cyberspace vs. Meatspace!

How would you call someone who is a lyricist for a rock band like Grateful Dead, a co-founder of EFF (Electronic Frontier Foundation), an associate fellow at the Harvard’s Institute Of Politics and last but not least, an activist trying to protect individual rights in the age of emerging cyberspace technology? It’s not an easy question. So many journals and articles […]

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Leading thinkers of the technology (Futurist Minds)

About four centuries ago, the term technology was used to address any kind of systematic treatment of human tools. So any discussion about the future of technology just meant to think about development of more modern tools and equipment and finding better ways to use them. After industrial revolution, technologists moved to the factories. Then, the future of technology found […]

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Information age, MIDA and the privacy challenge

Last night, I decided to install Telegram on my phone. An over-the-top messaging application similar to Viber and WhatsApp. It was the easiest way in my mind to get rid of messages bombardment from thousands of people who have my phone number. People who believe having someone’s phone number gives them permission or privilege to text him or her whenever they […]

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Information Age

It’s a typical Sunday morning. Let’s suppose you are still in bed and just opened your eyes. Take a minute and look around yourself. Your clients are already around. Couple of email notifications waiting on your mobile screen to be managed. Some text messages waiting to be answered. Your team members engage you with your work even before you leave […]

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