Customer journey in content marketing: Why 5-stage model is a better fit?

Note: This article is part of the collection titled content marketing in less than 300 steps! In the first article about customer journey, I described the classic ACC (Awareness / Consideration / Conversion) model as one of the most popular customer journey roadmaps adopted from traditional marketing and adapted to the digital marketplace. However, there are two other stages in the journey of […]

Read more