I’ve previously dedicated a post on the evergreen content, its definition, and applications.
Despite the fact that many content strategists emphasize the importance of evergreen content, we have to accept that there have to be other alternatives to the evergreen content creation.
Here I’ve listed a couple of alternatives to the evergreen content type. Although they are not totally different and there might be some overlap between them, it helps to regard them as separate categories.
As you may have noticed, most of the introductory contents are (or can be) evergreen.
When you dig deeper into a topic, the chances are that you shorten the lifespan of your content. Because you have to mention current trends, up-to-date tools, relevant news and many other short-life content pieces.
Therefore, the so called topical content that goes into details usually has a shorter lifespan and is regarded as an alternative to the evergreen content strategy.
Seasonal content can be evergreen too. However not suitable for all the seasons. Just consider an article titled “How to minimize chances of getting a cold this winter?”.
Such an article will be helpful this year, next year and even a decade later. But it will be useful just in a few months when the weather gets colder.
Guides for choosing schools, attending entrance examinations, finding a new home and many other similar topics are usually classified as seasonal content.
Sports and stock market news websites are among much other content creator businesses that are heavily relied on the real-time content.
Although such contents have a very limited lifespan, still there are various ways to generate revenue based on real-time contents.
Most of us do not consider dated content as a valuable asset. However just take a second look at The Internet Archive to see 300 billion archived web pages that are literally dated content, but still a real valuable asset not for only for the organization itself, but for the humanity as a whole.
Viral contents are another example of non-evergreen content types. Most of the viral contents have a very short lifespan. However many content marketers take advantage of this type of content for promoting products, businesses, and social moves.
There are various definitions of the newsjacking. But there’s a common element in all of them: Newsjacking, similar to hijacking, uses the trending and popular news as a platform for promoting a personal or business brand.
Just consider one of the recent social media contests that got popular in your community. Sure you can remember a few bloggers or social activists that criticized the contest and published articles against the public opinion.
Such articles will be of no value just after a short period, but the content creator has made an audience with this newsjacking technique. The evergreen contents usually do not provide such opportunities on a large scale.