Weblist – webmindset

A list of the 7 Leading Content Creating Companies

Mohammadreza Shabanali — Sat, 12 Dec 2015 07:20:03 +0000

To render a list of the content creation companies, first of all, we should distinguish between the content creators and the content creation platforms.

The social networks such as Facebook, Twitter, and LinkedIn, are of the greatest content publishers ever existed on the planet. However, they are not publishing their own content. They’ve just prepared a platform for the other people to help them – or tempt them! – to create and publish the content.

Putting the content creation platforms aside, still the rest of the content creating companies fall into two categories:

The companies who are active in the field of content marketing
The companies who are working in the other industries

The content marketing companies have to be great content creators if they are interested in leading their market. So it’s not so surprising if Content Marketing Institute, Contently, Hubspot, and Moz are providing us with a vast amount of content in their blogs.

By assuming that the ones who are looking for the leading content creation companies are not thinking about the great content marketers, seems that our list has to be created from the companies that are outside the content marketing field or at least, are not often considered as a player in this field.

Here’s a list of the leading content creation companies I believe would be instructive to be studied:

Coca-Cola has been always great in creating and publishing content. We have always heard of the controversial ads and other stories about the Cola-Pepsi battle that has been helpful for both of them to get more distance from the all other carbonated soft drink brands available in the market. In 2012, Coca-Cola turned its corporate website into a digital magazine (Coca-Cola Journey). So it’s not a place for the company address and some banners and occasional news anymore. It’s a content rich magazine that can be read more frequently.

Stanford and Harvard universities: For some of us, may it not be so sweet to consider universities as companies. However for anyone with some knowledge about the nature of the business, some of the universities such as Stanford and Harvard, are of the biggest educational companies ever existed. They create a massive amount of content and deliver it in various formats and models from paper to the digital version and from free to the high-price subscribed content. Part of the branding of these universities is done through their media which is under continuous care and development.

Red Bull is famous for its content creation efforts. This brand tries to associate itself with breathtaking extreme sports. Just take a look at the Stratos Jump and how the Red Bull describes it: the most detailed documented jump ever! As you see, Red Bull is not investing on promoting the taste of its drink (or let’s say, the investment in side stories is much larger than the root product) and this is the reason that Red Bull is on the top of the most of the content creation companies lists.

Apple is not always in the list of content creation companies. However everyone knows that they are great storytellers. The most excellent storyteller is the one who helps you to forget that you are listening to a story and even helps you to become part of the story and a new storyteller. Seems that Apple has been undeniably successful in this art.

Colgate is another company worth a deeper study. Their volume of content may not be comparable to the other brands on the list. They have about 500 articles on their website. But this amount of articles has been helpful in promoting their brand and Colgate brand can be a role model for small and medium enterprises who are seeking to lead their market through content.

Adobe is the other successful content creator brand. Adobe’s digital magazine called CMO is one the amazing and engaging magazines filled and fueled with fresh, helpful contents. Part of the content is related to the trends and news and the other – more important – part is the ever-green content that is published and republished in many other blogs, helping Adobe to maintain its brand position.
Cisco is another leading company in content creation. Cisco’s documentary series called my networked life features inspiring stories about the people all around the world who have used technology as an enabler to bring their dreams into reality.

Sure there are many other companies that can be added to the above list. But I believe that the above list can be a good starting point.

The post A list of the 7 Leading Content Creating Companies appeared first on webmindset.

Weblist: Best Technology Blogs To Follow

Mohammadreza Shabanali — Sat, 03 Oct 2015 07:11:37 +0000

In one of my previous articles, I proposed a list of the people to follow if you are interested in future trends of the technology. In addition to that list, here’s a list of the blogs which in my opinion can help us in developing a realistic non-fiction style insight to the future.

MIT – Technology Review

One of the best places to read articles about recent developments in the field of technology. Most of the articles have some kind of analysis and concept description, so there you find something more tasteful than the pure scientific news blog.

Tech The Future

Techthefuture is a nice insightful website with various types of articles about future of the technology. For this website, the term technology is used with its broader meaning and it’s not limited to the digital technology. So you will find interesting up-to-date articles in the fields of mobility, energy, Climate, etc.

Jack Uldrich Blog

It’s not so easy to find a personal blog with such a diversified topic range. Jack writes articles about arts, algorithms, aging, advertising and many other topics and there’s one common theme between most of his articles: future trends.

Of course, you will not expect a deep analytical article in every field when a generalist talks about them. But sure there are many key insights visible to a generalist which are located in the specialist’s blind spot and this is what makes his blog worth reading and following.

Kurzweil accelerated intelligence

We have talked about Ray Kurzweil before. If your are interested in his ideas about the future, accelerated intelligence is a very helpful blog to follow.

Singularity Hub

This is another blog about the future which you will enjoy it especially if you prefer facts to the imagination. A large collection of articles on different futuristic subjects with reference to the related news and research. As the name shows, it’s a good hub and will lead you to next links and addresses for further reading.

Ubiquity

Ubiquity has not any claim about the future study or any futuristic view. But most of the articles have some concerns about information and information-related complexity. As information seems to be the most critical building block of the future world, I have also considered this blog in my recommendation list.

The post Weblist: Best Technology Blogs To Follow appeared first on webmindset.

Weblist: Best Content Strategy Blogs

Mohammadreza Shabanali — Wed, 08 Apr 2015 05:47:17 +0000

I really love making lists. Lists of books to read, lists of articles to write, lists of ideas to think and list of blogs to visit.

Although there are many services for list making such as listly still I prefer to have my list here. So I can apply my own format and style and concentrate more on quality instead of quantity or comprehensiveness.

Here’s the list of content strategy blogs I visit regularly. As I am not a fan of RSS and other similar notification services, usually categorize on blog lists based on my visit frequency.

May it be useful for you to take a look at my list. All of them are not directly about content strategy but most of them can be somehow influential in developing content strategist mindset.