CRO or Conversion Ratio Optimization

Conversion Rate Optimization (Web Roadmap)

Definition of Conversion Rate Optimization (CRO) If you have defined specific KPIs for your online performance, CRO can be employed as an approach to improving your KPIs using a systematic approach based on user behavior, general recommendations and even trial and error. [Further Reading: Conversion Rate (Definition and Classifications)] Using CRO, you do not aim at increase visitor traffic. Instead, concentrate […]

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Mark Schaefer Author of the content code and the one who proposed the term content shock

Content Shock: Myth or Reality?

Definition of content shock Mark Schaefer used the term content shock for the first time in his article titled why content marketing is not a sustainable strategy. Here’s how he defines the content shock: The argument behind the content shock concept Mark Schaefer’s argument about content shock is based on a few pillars including but not limited to the following statements: Content […]

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Cognification - Cognifying everything - Kevin Kelly Quotes

Cognifying – Excerpts from “The Inevitable” by Kevin Kelly (Chapter 2)

Book Title: The Inevitable (Understanding the 12 technological forces that will shape our future) Written by: Kevin Kelly Chapter Title: Cognifying Order Information: The Inevitable (Amazon.com) The Inevitable (Barnes & Noble) Note: To comply with the requirements of the fair use, the excerpts here are not necessarily the most important or the core concepts or even summary of the book. They are just […]

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Inevitable - Kevin Kelly - Quotations

The Becoming Era – Excerpts from “The Inevitable” by Kevin Kelly (Chapter 1)

Book Title: The Inevitable (Understanding the 12 technological forces that will shape our future) Written by: Kevin Kelly Chapter Title: Becoming Order Information: The Inevitable (Amazon.com) The Inevitable (Barnes & Noble) Note: To comply with the requirements of the fair use, the excerpts here are not necessarily the most important or the core concepts or even summary of the book. They are just […]

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Extended evolutionary synthesis

Complex Systems and The Extended Evolutionary Synthesis

Darwin’s evolutionary view of the world is one of the greatest achievements of the human race. However, the evolution theory itself needs to be evolved over time to be adapted to the latest scientific developments. The modern evolutionary synthesis was the first major update to Darwin’s model. The main idea behind the update was integrating the latest achievements and understandings […]

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