Call to Action Definition Different content marketers offered different definitions for Call to Action (CTA) in content marketing. Here are some of the most popular ones: Call to Actions are […]Read more
Category: content marketing
Content Shock: Myth or Reality?
Definition of content shock Mark Schaefer used the term content shock for the first time in his article titled why content marketing is not a sustainable strategy. Here’s how he defines the […]Read more
Designing for the better online reading experience
Definition of the reading experience The reading experience is a relatively new term in web design. It’s coined to describe the feeling of the user while reading a web page […]Read more
Content Strategy and The Content Life Cycle
In the definition of the content strategy, I used the term content life cycle for the first time. If you be already familiar with the product life cycle concept, would not […]Read more
Definition of content optimization Content Optimization (CO) is a subset of SEO helping you to audit/edit your content and make it more appealing to search engines. Of course, the tools […]Read more
A 46-point checklist for landing page design and optimization
Designing a well-performing landing page is both an art and science. Although you will never be able to call your page a perfect one, the following checklist might be helpful […]Read more
The most common content types in digital content marketing
A list of possible content types in content marketing efforts would remain always incomplete. Moreover, such a list would vary greatly based on your purpose and the audience you are going […]Read more
Landing Page Experience: What is it? How to improve it?
Definition of Landing Page Experience (LPE) Landing page experience refers to the experience of the users when they land on a page after clicking a link in SERPs or Ads […]Read more
What is a landing page?
A landing page is a technical term in inbound marketing referring to the web pages of a website that are first touch-points of the visitors. Here you can find the […]Read more
Definition of digital content in content marketing
As Charles Bohannan says, content is the single most important and sought-after commodity on the web. But, what do we mean by the term content in the content marketing context? Although […]Read more