common content types in digital content marketing

The most common content types in digital content marketing

A list of possible content types in content marketing efforts would remain always incomplete. Moreover, such a list would vary greatly based on your purpose and the audience you are going to serve.

However, it would always be helpful to have a list of common content types on the table while thinking about your options in developing your content strategy.

Here’s my own list:

  • Blog posts
  • Book Summaries
  • Case studies
  • Checklists
  • Curated Content
  • Definitions
  • Ebooks
  • Episodes
  • Event-Generated Contents (EGC)
  • Factsheets
  • FAQs
  • Guest blog posts
  • How-To guides
  • Illustrations (Concept Visualizations)
  • Infographics
  • Interactive Content
  • Interviews
  • Lists and Bundles
  • Meta Reviews
  • Mind Maps
  • News on specific topics
  • Newsletters
  • Online Presentations
  • Photo Galleries
  • Podcasts
  • Profiles
  • Q&As
  • Questionnaires
  • Quizzes
  • Quotes
  • Recipes
  • Research Reports
  • Reviews
  • Roadmaps
  • Short Stories
  • Slides and Presentations
  • Testimonials
  • Timelines
  • Tips and tricks
  • Trend Reports
  • Videos
  • Webinars
  • Whitepapers