As Charles Bohannan says, content is the single most important and sought-after commodity on the web. But, what do we mean by the term content in the content marketing context?
Although I have already attempted to provide a broad definition of content, would be more helpful if we make a more specific definition of content in content marketing. As here the term content often refers to the digital web content.
Rahel Bailie’s definition of content
Halvorson’s definition of content in content marketing
Christina Halvorson in her article about the content strategy refers to the term in a very generic sense: the web is content and content is the web.
Odden Lee’s definition
Odden Lee defines the content in a similar way: content is the information and experience(s) directed towards an end-user or audience.
Information or an idea that means something to a person in a specific time and place.
Although there are many definitions of the content and, even more, definitions for digital content I’d rather make a clear distinction between the narrow definition of digital content and the broader definition:
In my blog, I use the term digital content with the narrower meaning unless otherwise specified.
Content, in my opinion, is somehow similar to the creativity: we understand it as we see it, but we are not able to define it. So it may be more useful to identify and understand content-related terms in content marketing instead of insisting on proposing a general definition for content.
These are some of the content-related terms I am going to describe in future articles. Understanding of the following terms would be crucial for devising a practical content marketing strategy:
- Evergreen Content
- Adaptive Content
- Content Farm
- Intelligent Content
- Interactive content
- Retired Content
- Micro-moment Solution Content
- User Generated Content
- Cornerstone Content
- Curated Content
- Thin Content