What does “mass amateurization” mean? Here is the simplest definition of the term: Mass amateurization happens by removing or weakining of the entry barriers to a professional field. But we […]Read more
An evergreen tweet
Social media is not usually considered as a suitable platform for evergreen content. Because every post is quickly buried under dozens of activities and newer contents. In fact, Twitter is […]Read more
What is Subscriber Acquisition Cost (SAC)
Subscriber Acquisition Cost (SAC) is one of the most critical KPIs in any subscription-based business model. SAC is one of the major factors in your cost structure and a good […]Read more
Definition of content optimization Content Optimization (CO) is a subset of SEO helping you to audit/edit your content and make it more appealing to search engines. Of course, the tools […]Read more
The Meaning of Lizard Brain | Do we really have lizard and monkey brains?
Lizard Brain is the term used in popular psychology and personal development, referring to the older parts of the brain. In non-technical language, the lizard brain, supposed to be the […]Read more