Definition of content optimization
Content Optimization (CO) is a subset of SEO helping you to audit/edit your content and make it more appealing to search engines.
Of course, the tools and technics used for content optimization depend on the content type. However, you can consider the following subcategories of the content optimization as the most important ones:
- Article optimization
- Image optimization
- Video optimization
- Link optimization
- News optimization
- Product review optimization
Further reading: Content Marketing Institute‘s guide to content optimization is a good starting point if you’d like to know more about this topic.
Note: Do not confuse the content optimization technics with similar topics such as landing page optimization. Although these concepts are equally important, the former is about attracting more organic traffic while the latter is concerned with conversion rate. Sometimes these two dimensions are aligned with each other, however, there are many cases in which, there is an inevitable trade-off between them.