what is penny gap

Freemium business model and the penny gap

The freemium business model has always been an attractive model for many businesses especially digital startups. Everything seems simple and reasonable: You just offer something for free and build up a customer base and then offer them other features or other products based on a premium. Sure it can be a successful business model as we see many giants of […]

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Book Review: The Automatic Customer by John Warrillow

Still there are many books and business scholars who consider the subscription as a revenue model and not a business model, although John Warrillow’s book is not one of them. Considering subscription as a revenue model means you can design your core product and even most of the internal functions of your business without taking the effect of subscription model to your core […]

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