Content marketing definition of content

Definition of digital content in content marketing

As Charles Bohannan says, content is the single most important and sought-after commodity on the web. But, what do we mean by the term content in the content marketing context? Although I have already attempted to provide a broad definition of content, would be more helpful if we make a more specific definition of content in content marketing. As here the term content often […]

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Looking for a broad definition of content

As Rachel Lovinger states in her becoming-a-classic article, the content is so pervasive that everyone thinks they know all there is to know about it. She continues her article with the following suggestion: Content strategists in the digital age need to become data philosophers and explore the metaphysics of content, starting with the question “What is content?” and “What would […]

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