Definition of permission marketing: Content marketing is not limited to permission marketing

Note: This article is part of the collection titled content marketing in less than 300 steps! There are still many content marketers who use content marketing and permission marketing interchangeably. However, permission marketing is just a sub-category of content marketing and, unfortunately, most of the current content marketing campaigns do not fall into this sub-category. Permission Marketing is a term coined by Seth […]

Read more

Webquote: Seth Godin and the TV-Industrial Complex

Whenever I’ve tried to prepare a list of brilliant contemporary thinkers who have changed my idea about the world, Seth Godin finds a place in the top ten. Years ago, he started to talk about the end of TV-Industrial Complex. An era in which TV governed every minute of our life and even aspect of our attention. Being broadcasted on TV meant […]

Read more