Google’s Panda algorithm designed to detect high-quality original contents evolves steadily with new tools and features. As the old mechanical content evaluation algorithms are changing to a huge and complicated machine learning […]
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Author: Mohammadreza Shabanali
Book Review: The Smarter Screen (By Shlomo Benartzi and Jonah Lehrer)
Most of us now spend a majority of our waking hours watching screens: Mobile screens, Laptop screens or TV screens. So it’s interesting and critical to study the ways in […]
Read moreBook Review: Oversubscribed by Daniel Priestly
Up to now, The Automatic Customer and Oversubscribed (written by Daniel Priestly) are the best books I’ve found in the market dedicated to subscription revenue model. However, there’s a significant […]
Read moreThe all-you-can-eat revenue model for the content providers
Digital marketplace popularized the partial product delivery at its first stages of development. Providing a sample chapter of a book which was not practical in the paper-era was easily substituted […]
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Digital Content Marketing Roadmap (A Step-by-Step Guide)
After publishing various articles on content strategy and content marketing, finally, I’ve decided to compile them into a more comprehensive, conclusive and structured article. I’ve titled it “Digital Content Marketing […]
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Freemium business model and the penny gap
The freemium business model has always been an attractive model for many businesses especially digital startups. Everything seems simple and reasonable: You just offer something for free and build up […]
Read more5 critical questions to answer before developing your digital strategy
Many business executives say they have a digital strategy. But what do they mean by that? The digital strategy is one of the buzzwords in today’s technical conversations. However, still there’s […]
Read moreWhat is consumer behavior and how we use it in content marketing?
As CMI states in its cornerstone article on content marketing, and I have emphasized in my article titled content marketing in less than 300 steps, one of the primary intentions […]
Read moreFreemium Business Model: A door to paradise or a road to hell? (Part I)
Nowadays everyone talks about the freemium business model and its miracle in building a business out of nothing. Specially the ones who have never run a business! Freemium is a […]
Read moreDefinition of permission marketing: Content marketing is not limited to permission marketing
Note: This article is part of the collection titled content marketing in less than 300 steps! There are still many content marketers who use content marketing and permission marketing interchangeably. However, permission marketing […]
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