Content marketing, like many other technical terms such as management, strategy, and marketing is an easy concept to grasp but a hard concept to define. I have my own definition […]
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Tag: content marketing
Content marketing and the traditional buyer persona trap
We need to redefine the traditional marketing concepts: minor updates are not helpful anymore Marketing considers itself as an up-to-date forward-looking practical body of knowledge grown around a vast amount of […]
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Digital Content Marketing Roadmap (A Step-by-Step Guide)
After publishing various articles on content strategy and content marketing, finally, I’ve decided to compile them into a more comprehensive, conclusive and structured article. I’ve titled it “Digital Content Marketing […]
Read more5 critical questions to answer before developing your digital strategy
Many business executives say they have a digital strategy. But what do they mean by that? The digital strategy is one of the buzzwords in today’s technical conversations. However, still there’s […]
Read moreWhat is consumer behavior and how we use it in content marketing?
As CMI states in its cornerstone article on content marketing, and I have emphasized in my article titled content marketing in less than 300 steps, one of the primary intentions […]
Read moreFreemium Business Model: A door to paradise or a road to hell? (Part I)
Nowadays everyone talks about the freemium business model and its miracle in building a business out of nothing. Specially the ones who have never run a business! Freemium is a […]
Read moreDefinition of permission marketing: Content marketing is not limited to permission marketing
Note: This article is part of the collection titled content marketing in less than 300 steps! There are still many content marketers who use content marketing and permission marketing interchangeably. However, permission marketing […]
Read moreContent Marketing KPIs: What is Branded Keyword and how Branded Traffic is measured?
Note: This article is part of the collection titled content marketing in less than 300 steps! A huge search engine referral traffic is the dream of every content marketer for any website. Therefore, […]
Read moreCustomer journey in content marketing: Why 5-stage model is a better fit?
Note: This article is part of the collection titled content marketing in less than 300 steps! In the first article about customer journey, I described the classic ACC (Awareness / Consideration / Conversion) […]
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Content Marketing KPIs: A List of best Key Performance Indicators (KPIs) in content marketing
Note: This article is part of the collection titled content marketing in less than 300 steps. Anything measured can be improved. All the other things are subject to personal judgment and human errors. […]
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