customer journey map Archives

Customer journey in content marketing: Why 5-stage model is a better fit?

Note: This article is part of the collection titled content marketing in less than 300 steps! In the first article about customer journey, I described the classic ACC (Awareness / Consideration / Conversion) […]

What is customer journey in content marketing? (Part I)

by Mohammadreza Shabanali

Note: This article is part of the collection titled content marketing in less than 300 steps! Content marketing is based on a simple yet critical assumption: Purchase decisions do not happen all of […]