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Recent Articles

Stuxnet Virus

The story of the Stuxnet (as Eric Schmidt explains)

Eric Schmidt and Jared Cohen have dedicated the third chapter of their book, The New Digital Age, to the future of states. One of the sections of the third chapter talks about digital provocation and cyber war. Schmidt uses a cyber war definition offered by Richard Clarke: Actions by a nation-state to penetrate another nation’s computers or networks for the purposes […] Read more

definition of the content life cycle

Content Strategy and The Content Life Cycle

In the definition of the content strategy, I used the term content life cycle for the first time. If you be already familiar with the product life cycle concept, would not be hard to understand the concept of the content life cycle. However, as there are significant differences between the content as a product with other physical products, would be helpful […] Read more

Definition of content optimization

Content Optimization

Definition of content optimization Content Optimization (CO) is a subset of SEO helping you to audit/edit your content and make it more appealing to search engines. Of course, the tools and technics used for content optimization depend on the content type. However, you can consider the following subcategories of the content optimization as the most important ones: Article optimization Image […] Read more

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