Subscriber Acquisition Cost (SAC) is one of the most critical KPIs in any subscription-based business model. SAC is one of the major factors in your cost structure and a good […]
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Subscription Revenue Model | Definition & Examples
The subscription revenue model is one of online content publishers’ most popular revenue models. History of the Subscription Business Model and Recurring Revenue The subscription-based revenue model is not new […]
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Accessing: The substitute for ownership
Book Title: The Inevitable (Understanding the 12 technological forces that will shape our future) Written by: Kevin Kelly Chapter Number: 5 Chapter Title: Accessing Order Information: The Inevitable (Amazon.com) The Inevitable (Barnes & […]
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Immediacy is something people are willing to pay for
In his book titled The inevitable, Kevin Kelly argues that even in the world that many things are available in free, there are still values which people are willing to pay for. Kelly calls […]
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Screening: The substitute for reading
Book Title: The Inevitable (Understanding the 12 technological forces that will shape our future) Written by: Kevin Kelly Chapter Number: 4 Chapter Title: Screening Order Information: The Inevitable (Amazon.com) The Inevitable (Barnes & […]
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Online Value Proposition Models and Ideas
When you start to devise your business model and strategy, everybody recommends you to define your value proposition. As Kaplan and Norton say in their now classic book Strategy Maps, the strategy is based […]
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Flowing – Excerpts from “The Inevitable” by Kevin Kelly (3)
Book Title: The Inevitable (Understanding the 12 technological forces that will shape our future) Written by: Kevin Kelly Chapter Title: Flowing Order Information: The Inevitable (Amazon.com) The Inevitable (Barnes & Noble) Note: To […]
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Call to Action: definition, examples, guidelines
Call to Action Definition Different content marketers offered different definitions for Call to Action (CTA) in content marketing. Here are some of the most popular ones: Call to Actions are […]
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What is content curation?
Despite the fact that many people call themselves content curator, still, there is not and will never be a final definition for the content curation. This vagueness in the concept has been one […]
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Conversion Rate Optimization
Note: This article is part of a collection of articles about the Key Performance Indicators in content marketing. Definition of Conversion Rate A well-designed content marketing plan is not just […]
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