Screening as a new trend

Screening: The substitute for reading

Book Title: The Inevitable (Understanding the 12 technological forces that will shape our future)

Written by: Kevin Kelly

Chapter Number: 4

Chapter Title: Screening

Order Information:

The Inevitable (Amazon.com)
The Inevitable (Barnes & Noble)

Screening is the new substitute for reading

Chapter 4: Screening

In ancient times culture evolved around spoken word.

… We were people of the Word. Then about 500 years ago, orality was overthrown by technology.

… From printing came journalism, science, libraries, and law. Printing instilled in society a reverence for precision (of black ink on white paper), an appreciation for linear logic (in a string of sentences), a passion for objectivity (of printed fact), and allegiance to authority (via authors), whose truth was as fixed and final as a book.

[Because of availability and low cost of technology,] authors did not have to compose scholarly tomes only, but could “waste” inexpensively printed books on heart-rending love stories, or publish memoirs even if they were not kings.

That’s nearly one new screen each year for any human on earth.

We will start putting watchable screens on any flat surface.

We are now People of the Screen.

This has set up the current culture clash between People of the Book and People of the Screen.

… People of the Screen tend to ignore the classic logic of books or the reverence for copies; they prefer the dynamic flux of pixels.

Screen culture is a world of constant flux, of endless sound bites, quick cuts, and half-baked ideas.

[In the screen age,] truth is not delivered by authors and authorities but is assembled in real time piece by piece by the audience themselves.

People of the Screen make their own content and construct their own truth.

[Although screens prevail our world,] if we count the creation of all words on all screens, you are writing far more per week than your grandmother, no matter where you live.

Note: To comply with the requirements of the fair use, the excerpts here are not necessarily the most important or the core concepts or even summary of the book. They are just a few sentences and statements I have highlighted in the book for later reference, hoping that reading them encourage you to buy the book and read it.