Up to now, The Automatic Customer and Oversubscribed (written by Daniel Priestly) are the best books I’ve found in the market dedicated to subscription revenue model. However, there’s a significant difference in the approaches of these two books.
The automatic customer is a categorized case study collection showing you various successful businesses using subscription business model. But oversubscribed takes a strategic design approach. So instead of reviewing different success cases, the book emphasizes on the mindset, values and infrastructures that can help you in building and growing a successful subscription based business.
So instead of reviewing different success cases, the book emphasizes on the mindset, values and infrastructures that can help you in building and growing a successful subscription based business.
Here you can find the some of the insightful ideas of the oversubscribed book:
- To become oversubscribed, you have to separate yourself from the market.
- To separate yourself from the market, there are four choices available which are called four drivers of market imbalance by Daniel Priestly:
- Being innovative
- Building differentiating relationships
- being the most convenient option
- Using price as a differentiative factor
- Building campaigns and promoting your business is not an option. It’s a must.
- A campaign is not a collection of push messages promoting your products. It can be even a unique approach to the product delivery process.
For a person who works in the digital marketplace, most of the points mentioned in the book may seem clear and not-so-new.
However, besides a roadmap for novice marketers, it can be a considered as a comprehensive and practical checklist for professionals.