Book Review: Oversubscribed by Daniel Priestly

Oversubscribed dan priestly book cover

Up to now, The Automatic Customer and Oversubscribed (written by Daniel Priestly) are the best books I’ve found in the market dedicated to subscription revenue model. However, there’s a significant difference in the approaches of these two books.

The automatic customer is a categorized case study collection showing you various successful businesses using subscription business model. But oversubscribed takes a strategic design approach. So instead of reviewing different success cases, the book emphasizes on the mindset, values and infrastructures that can help you in building and growing a successful subscription based business.

So instead of reviewing different success cases, the book emphasizes on the mindset, values and infrastructures that can help you in building and growing a successful subscription based business.

Here you can find the some of the insightful ideas of the oversubscribed book:

  • To become oversubscribed, you have to separate yourself from the market.
  • To separate yourself from the market, there are four choices available which are called four drivers of market imbalance by Daniel Priestly:
    • Being innovative
    • Building differentiating relationships
    • being the most convenient option
    • Using price as a differentiative factor
  • Building campaigns and promoting your business is not an option. It’s a must.
  • A campaign is not a collection of push messages promoting your products. It can be even a unique approach to the product delivery process.

For a person who works in the digital marketplace, most of the points mentioned in the book may seem clear and not-so-new.

However, besides a roadmap for novice marketers, it can be a considered as a comprehensive and practical checklist for professionals.

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