CRO or Conversion Ratio Optimization

Conversion Rate Optimization (Web Roadmap)

Definition of Conversion Rate Optimization (CRO)

If you have defined specific KPIs for your online performance, CRO can be employed as an approach to improving your KPIs using a systematic approach based on user behavior, general recommendations and even trial and error.

[Further Reading: Conversion Rate (Definition and Classifications)]

Using CRO, you do not aim at increase visitor traffic. Instead, concentrate your efforts on improving your gain from already existing visitor base.

Conversion Rate Optimization or CRO

All-in-One articles about Conversion Rate Optimization

Most of the All-in-One articles are very basic and are just designed for providing you with introductory information. Thus, they are not the best choice if you are willing to deep dive into the story.

So if you are looking for some brief information about CRO, the following articles are the best ones I have found one the web:

Conversion Rate Optimization Tips, Tricks, and Technics

From the most to the least comprehensive:

Conversion Rate Optimization Checklist

Complementary and alternative approaches to CRO

Selected books on Conversion Rate Optimization

  • Conversion Optimization: The Art and Science of Converting Prospects to Customers (Amazon Link)

  • The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales (Amazon Link)

  • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Amazon Link)

  • Convert Every Click (Amazon Link)