Landing page experience guideline

Landing Page Experience: What is it? How to improve it?

Definition of Landing Page Experience (LPE) Landing page experience refers to the experience of the users when they land on a page after clicking a link in SERPs or Ads or┬ásocial media posts. Part of this experience is cognitive (rational evaluation), and the other part will be inevitably affective (how they feel about the page). Guidelines for Improving Landing Page […]

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What is a landing page - Reviewing best practices in landing page design

What is a landing page?

A landing page is a technical term in inbound marketing referring to the web pages of a website that are first touch-points of the visitors. Here you can find the most popular landing pages: Pages that are accessed directly by the returning users (the blog part of the website) Pages used in online advertising and promotion (e.g. emails, banners, social […]

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