When you start to devise your business model and strategy, everybody recommends you to define your value proposition. As Kaplan and Norton say in their now classic book Strategy Maps, the strategy is based […]
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Category: digital strategy
Freemium business model and the penny gap
The freemium business model has always been an attractive model for many businesses especially digital startups. Everything seems simple and reasonable: You just offer something for free and build up […]
Read more5 critical questions to answer before developing your digital strategy
Many business executives say they have a digital strategy. But what do they mean by that? The digital strategy is one of the buzzwords in today’s technical conversations. However, still there’s […]
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