We all know that a reliable revenue model is one of the major pillars of a viable content strategy. Here I’ve listed some of the most popular revenue models used by content-based […]
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Tag: content strategy
The Chief Content Officer’s Job Description
Chief Content Officer as a corporate position The first point we should bear in mind is that the Chief Content Officer or the CCO, like many other C-suite roles, is a […]
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What is evergreen content and how you can leverage it in your content strategy?
Evergreen content is currently a buzzword in content strategy, and it’s considered a key success factor for content providers. Here I’ve provided some answers to the most popular questions about […]
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Subscription Revenue Model | Definition & Examples
The subscription revenue model is one of online content publishers’ most popular revenue models. History of the Subscription Business Model and Recurring Revenue The subscription-based revenue model is not new […]
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Immediacy is something people are willing to pay for
In his book titled The inevitable, Kevin Kelly argues that even in the world that many things are available in free, there are still values which people are willing to pay for. Kelly calls […]
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What is content curation?
Despite the fact that many people call themselves content curator, still, there is not and will never be a final definition for the content curation. This vagueness in the concept has been one […]
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Content Shock: Myth or Reality?
Definition of content shock Mark Schaefer used the term content shock for the first time in his article titled why content marketing is not a sustainable strategy. Here’s how he defines the […]
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What are micro-moments? Does this concept apply to the world beyond mobile screens?
Micro-moment is a concept proposed by Google in 2015 in a report issued to help online businesses adapt themselves to the new digital economy shaped by mobile web browsing. Here you […]
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Content Strategy and The Content Life Cycle
In the definition of the content strategy, I used the term content life cycle for the first time. If you be already familiar with the product life cycle concept, would not […]
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How to tweak your E-Newsletter for better conversion rates
It’s for about one and half year that I send a weekly newsletter to my readers in my Persian websites (shabanli.com & motamem.org). I’m proud of having tens of thousands of people […]
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