When you start to devise your business model and strategy, everybody recommends you to define your value proposition. As Kaplan and Norton say in their now classic book Strategy Maps, the strategy is based […]
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Tag: digital strategy
Digital Content Marketing Roadmap (A Step-by-Step Guide)
After publishing various articles on content strategy and content marketing, finally, I’ve decided to compile them into a more comprehensive, conclusive and structured article. I’ve titled it “Digital Content Marketing […]
Read more5 critical questions to answer before developing your digital strategy
Many business executives say they have a digital strategy. But what do they mean by that? The digital strategy is one of the buzzwords in today’s technical conversations. However, still there’s […]
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