Still there are many books and business scholars who consider the subscription as a revenue model and not a business model, although John Warrillow’s book is not one of them. Considering subscription as […]
Read moreAuthor: Mohammadreza Shabanali
Content Marketing KPIs: What is Branded Keyword and how Branded Traffic is measured?
Note: This article is part of the collection titled content marketing in less than 300 steps! A huge search engine referral traffic is the dream of every content marketer for any website. Therefore, […]
Read moreCustomer journey in content marketing: Why 5-stage model is a better fit?
Note: This article is part of the collection titled content marketing in less than 300 steps! In the first article about customer journey, I described the classic ACC (Awareness / Consideration / Conversion) […]
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Content Marketing KPIs: A List of best Key Performance Indicators (KPIs) in content marketing
Note: This article is part of the collection titled content marketing in less than 300 steps. Anything measured can be improved. All the other things are subject to personal judgment and human errors. […]
Read moreSEO: The Semantic Structure – A new approach for webpage evaluation
Note: This article is a part of the collection titled content marketing in less than 300 steps! The keyword intensive article writing has been a classic black-hat technique for SEO in the last […]
Read moreWhat is customer journey in content marketing? (Part I)
Note: This article is part of the collection titled content marketing in less than 300 steps! Content marketing is based on a simple yet critical assumption: Purchase decisions do not happen all of […]
Read moreNikolai Koltsov, A requiem for a pioneer
Search the web for Nikolai Koltsov and you will not see so much. He and many other pioneers of science are buried under the vast amount of digital rubbish we […]
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How to create a mind by Ray Kurzweil – Book Review
How to create a mind! The title is so tempting that anyone with the slight interest in mind and brain would take it from the bookshelf, especially when you see […]
Read moreThe difference between content marketing and content strategy
There’s a fundamental difference between content marketing and content strategy. However, most people use these terms interchangeably. Content Strategy and Content Marketing are not the same but closely related. The […]
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Replicate vs. Reproduce | The Difference Between Replication and Reproduction
We use the words replicate, reproduce, and duplicate interchangeably in daily language. However, these words have subtle differences, especially when used in the context of software, complex systems, and biology. […]
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