Google’s Panda algorithm designed to detect high-quality original contents evolves steadily with new tools and features. As the old mechanical content evaluation algorithms are changing to a huge and complicated machine learning […]
Read more
Category: content strategy
The all-you-can-eat revenue model for the content providers
Digital marketplace popularized the partial product delivery at its first stages of development. Providing a sample chapter of a book which was not practical in the paper-era was easily substituted […]
Read moreThe difference between content marketing and content strategy
There’s a fundamental difference between content marketing and content strategy. However, most people use these terms interchangeably. Content Strategy and Content Marketing are not the same but closely related. The […]
Read moreDefinition of content strategy (A practical approach)
To reach to a definition of content strategy it would be more practical if we think about non-strategic content creation and delivery. In other words, first I’d try to describe what […]
Read moreA list of the 7 Leading Content Creating Companies
To render a list of the content creation companies, first of all, we should distinguish between the content creators and the content creation platforms. The social networks such as Facebook, […]
Read moreBook Review: The Content Machine by Michael Bhaskar
The publishing industry is in crisis. It always has been. The publishing itself won’t go away as it is one of the major accomplishments of the humans in the whole […]
Read moreDifferent types of content used by content strategists – Part III
I’ve recently started a series of blog posts about different types of content used by content strategists (Here’s the link to the first and the second part). Content Type #7: Email […]
Read more
Longform Content, Definitions Examples, and Applications
Although there’s not a real consensus on the definition of the longform content, I can say an article with more than 3-4 thousand words is considered as a longform content […]
Read moreDifferent types of contents used by content strategists – Part II
In the first part of this article, I introduced three types of contents usually used by content strategists to deliver the intended message to the target audience. I’ve mentioned definitions, reviews and whitepapers […]
Read moreDifferent types of contents used by content strategists
There are many different ways to classify contents. Some people categorize contents based on the delivery channel: contents for the social media, contents for the website, contents for the outdoor […]
Read more