A list of possible content types in content marketing efforts would remain always incomplete. Moreover, such a list would vary greatly based on your purpose and the audience you are going to serve.
However, it would always be helpful to have a list of common content types on the table while thinking about your options in developing your content strategy.
Here’s my own list:
- Blog posts
- Book Summaries
- Case studies
- Checklists
- Curated Content
- Definitions
- Ebooks
- Episodes
- Event-Generated Contents (EGC)
- Factsheets
- FAQs
- Guest blog posts
- How-To guides
- Illustrations (Concept Visualizations)
- Infographics
- Interactive Content
- Interviews
- Lists and Bundles
- Meta Reviews
- Mind Maps
- News on specific topics
- Newsletters
- Online Presentations
- Photo Galleries
- Podcasts
- Profiles
- Q&As
- Questionnaires
- Quizzes
- Quotes
- Recipes
- Research Reports
- Reviews
- Roadmaps
- Short Stories
- Slides and Presentations
- Testimonials
- Timelines
- Tips and tricks
- Trend Reports
- Videos
- Webinars
- Whitepapers