Here is the simplest definition of the term: Mass amateurization occurs by removing or weakening the entry barriers to a professional field. However, we should keep in mind that Clay […]
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Category: Glossary
An evergreen tweet
Social media is not usually considered as a suitable platform for evergreen content. Because every post is quickly buried under dozens of activities and newer contents. In fact, Twitter is […]
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What is Subscriber Acquisition Cost (SAC)
Subscriber Acquisition Cost (SAC) is one of the most critical KPIs in any subscription-based business model. SAC is one of the major factors in your cost structure and a good […]
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Content Optimization
Definition of content optimization Content Optimization (CO) is a subset of SEO helping you to audit/edit your content and make it more appealing to search engines. Of course, the tools […]
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The Meaning of Lizard Brain | Do we really have lizard and monkey brains?
Lizard Brain is the term used in popular psychology and personal development, referring to the older parts of the brain. In non-technical language, the lizard brain, supposed to be the […]
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