A list of possible content types in content marketing efforts would remain always incomplete. Moreover, such a list would vary greatly based on your purpose and the audience you are going […]
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Hyperconnected: Excerpts from The Connected Book (Chapter 8)
Book Title: Connected – The Amazing Power of Social Networks and How They Shape Our Lives Written by: Nicholas Christakis & James Fowler Chapter Title: Hyperconnected Order Information: Connected (amazon) Connected (Barnes & […]
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Thought experiments on the mind: excerpts from “How to create a mind”, chapter 9
Book Title: How to create a mind Written by: Ray Kurzweil Chapter Title: Thought Experiments on the Mind (Chapter 9) Order Information: How to create a mind (amazon) How to create […]
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Benjamin Bloom and the medicine
The history of medicine shows that professionals in a field can survive for thousands of years without necessarily having very good answers. The statement mentioned above is part of the […]
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Landing Page Experience: What is it? How to improve it?
Definition of Landing Page Experience (LPE) Landing page experience refers to the experience of the users when they land on a page after clicking a link in SERPs or Ads […]
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Solutionism and Its Discontents: Excerpts from “To Save Everything Click Here”, by Evgeny Morozov
Book Title: To Save Everything Click Here Written by: Evgeny Morozov Chapter Title: Solutionism and its discontents Order Information: To Save Everything Click Here (Amazon) To Save Everything Click Here […]
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Solutionism is not a good solution (Evgeny Morozov)
Against Solutionism I believe that not everything that could be fixed should be fixed – even if the latest technologies make the fixes easier, cheaper and harder to resist. Evgeny […]
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What is a landing page?
A landing page is a technical term in inbound marketing referring to the web pages of a website that are first touch-points of the visitors. Here you can find the […]
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Definition of digital content in content marketing
As Charles Bohannan says, content is the single most important and sought-after commodity on the web. But, what do we mean by the term content in the content marketing context? Although […]
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Public Thinking: Excerpts from “Smarter Than You Think”, Clive Thompson
Book Title: Smarter Than You Think / How technology is changing our minds for better Written by: Clive Thompson Chapter Title: Public Thinking Book summary and further information: Smarter than you think Further […]
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